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Catalogue » Themes » Green and Eco Promotions
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»Going green is good for business! Customers, especially retail customers, want to know that your brand has respect for the planet. Attitudes vary in every country, but all consumers value brands more highly if they demonstrate care for the environment.
Green Promotion Strategies
Eco promotions are very similar to any corporate merchandise campaign. The most effective gifts will be useful for customers, high-quality, desirable, and link to your brand values and message.
Think about how your promotion helps to address the 3 key areas of conservation:
- Reduce: Does your promotion reduce pollution or consumption of resources? Consider recycled materials for stationery and energy saving gadgets. Always choose the best quality you can for the budget so it lasts for longer.
- Reuse: Can the customer re-use your product?
- Recycle: Can the gift be easily recycled?
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The more important your target audience, the more important it is to build the right kind of relationship with them....
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Love in the Age of Covid
Building a brand that customers love could earn you over 280% more revenue per customer. That seems like a pretty good return on investment....
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