Corporate Gift Hot Picks for |  | 
5 strategies for dealing with the downturn in your business!

5 strategies for dealing with the downturn in your business!

Turbulent times in Asian economies are compounding a downturn caused by Trump`s reckless trade war. We have 5 simple strategies for ensuring you not only survive but thrive!

1. Look after the customers you have
It is a lot easier to keep a customer than to get a new one, so you need to keep hold of those precious relationships during tough times. People move jobs more frequently in tough times as departments and organisations are restructured. That can be an opportunity if your brand is front of mind. It also means you need to be building multiple relationships in each business so you keep hold of those precious orders.

Top tips for promotional products that clients will take with them to their new job: good quality pens, powerbanks and chargers, mugs.
Sheaffer ION Gel Pen
Sheaffer Sagaris Ball Pen
Ochu Adhesive Powerbank
14oz Stainless Steel Mug with Handle


2. Fight for your marketing budget
It is true that marketing budgets are the first thing to get cut when times are hard. But those budgets are your main route to better times. And the smart marketeers know that everyone else is cutting their budgets, so every dollar you spend is going to reach more people. Maintaining your budget will soften the dip, and allow you to climb out of it quicker.

But don`t squander your budget! Your customers are going to be more cautious with their purchases, so you want to use longer-term, relationship-based marketing strategies. Increase your customer calls, reach out to consumers more frequently, give them a gift, keep your brand in the forefront for when they DO make the purchase.

Top tip: As we get towards the end of the year, calendars are a superb way to establish that relationship. If you land a nice calendar on the customer`s desk, it will be there for the next 12 months!
3x4 Revolving Calendars
Magnetic Triangle Calendar
Duo Calendar


3. Win NEW customers!
Fortune favours the brave. During times of uncertainty, you have a golden opportunity to talk to the customers of your competitors and grow your market share. Clients are often more receptive to change, and consumers are looking out for bargains. Consumer businesses can use gift-with-purchase techniques to boost sales and get new regular buyers. B2B strategies need to focus on value for money, and helping clients to be successful during the slump. You want to have a great set of print and promotional merchandise collateral as leave-behinds for your customers.

4. Look after your staff
In many businesses, your people are the most important asset. During a recession morale can decline, particularly if you have to make some tough decisions in the business. All the more reason to treat your staff well and show them how much you do value them. Staff rewards typically return $50 for $1 invested (in terms of greater productivity, reduced recruitment costs, and other factors).
Team-building activities, where the whole team gets individually printed t-shirts in their size, show that you care and are focused on the business succeeding for everyone.

Top tips for rewards: trophies and engraved pens for top performers or length of service.
Top tips for gifts for all staff: t-shirts, mugs, notebooks, bags.
The Star Trophy
Cross Townsend Gold Pen
Premium Cotton T-Shirt
Valencia Shoulder Bag


5. Focus on the fundamentals
You are looking after your customers and your staff, but you also need to focus on the bottom line. Keep your cashflow and budgeting in order (for small businesses), and ensure that you are still managing costs. Reducing static inventory, removing warehousing costs, and keeping the margins as healthy as possible. You also need to maintain your reputation: being a good corporate citizen when times are good will not wash with customers if you ditch those ideals when times are hard. So keep focused on sourcing your promotional merchandise ethically, and controlling waste.

We hope these strategies give you some food for thought. BrandHK has supported clients through good times and bad for over a decade, helping them to attract new customers, reward loyal clients and motivate staff.

Market Insights
How to Make the Most of Your End-of-year Budget
How to Make the Most of Your End-of-year Budget
Print Umbrellas are Better than Digital Advertising? Yes they are!
Print Umbrellas are Better than Digital Advertising? Yes they are!
Branded Notebooks are Amazing Value
Branded Notebooks are Amazing Value
Why are Personalised USBs still so Popular?
Why are Personalised USBs still so Popular?
Ditch the Plastic! What is Eco-Friendly Wheat Straw?
Ditch the Plastic! What is Eco-Friendly Wheat Straw?
WFH! Working From Home Essentials
WFH! Working From Home Essentials
COVID Welfare Packs
COVID Welfare Packs
The 6 Hottest Corporate Gifting Trends of 2022
The 6 Hottest Corporate Gifting Trends of 2022
How Should I Maximise My Marketing Budget?
How Should I Maximise My Marketing Budget?
Choosing Corporate Gifts for VIPs
Choosing Corporate Gifts for VIPs
Love in the Age of Covid
Love in the Age of Covid
Beat the second wave: COVID-19 products
Beat the second wave: COVID-19 products
Got the message? Desktop promotional marketing for staff
Got the message? Desktop promotional marketing for staff
ENERGISE! Help customers and staff smash their fitness goals
ENERGISE! Help customers and staff smash their fitness goals
3 Top Tips for Going Green with Corporate Gifts
3 Top Tips for Going Green with Corporate Gifts
5 strategies for dealing with the downturn in your business!
5 strategies for dealing with the downturn in your business!
Four ways to maximise your marketing budget
Four ways to maximise your marketing budget
Top 4 really useful promotional items for business travelers
Top 4 really useful promotional items for business travelers
Promotional products as part of your marketing strategy
Promotional products as part of your marketing strategy
HASHTAG impact - drive social media engagement with corporate gifts
HASHTAG impact - drive social media engagement with corporate gifts
5 best desktop corporate gifts for 2019
5 best desktop corporate gifts for 2019
Staff Rewards: motivating your top performers
Staff Rewards: motivating your top performers
Graduate recruitment fairs: 3 ways to attract the best and the brightest
Graduate recruitment fairs: 3 ways to attract the best and the brightest

Market Insights

How to Make the Most of Your End-of-year Budget
How to Make the Most of Your End-of-year Budget

The company year-end is fast approaching! If you have unused budget, BrandHK can help you spend it wisely and invest for the year to come....

CLICK HERE »
Print Umbrellas are Better than Digital Advertising? Yes they are!
Print Umbrellas are Better than Digital Advertising? Yes they are!

Your logo will be seen over 1000 times on a printed umbrella, making it more cost-effective than digital display advertising!...

CLICK HERE »
Branded Notebooks are Amazing Value
Branded Notebooks are Amazing Value

Supercharge your marketing with promotional notebooks...

CLICK HERE »
Why are Personalised USBs still so Popular?
Why are Personalised USBs still so Popular?

In the age of cloud computing, personalised USB memory drives are still one of the most popular corporate gifts. Here`s why!...

CLICK HERE »

What Our Customers Say

The team is friendly and professional, and always respond quick on my requests and queries.

- Edwards Lifesciences

I really enjoyed the experience with BrandHK.

- Senior Marketing Manager, Fresenius Kabi

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

Big Brands work with BrandHK

Pacific Coffee
EMI
ANZ
Teneo
National Geographic
TOPO
China Daily
HSBC
Thomson Reuters
Invesco
YWCA
Clifford Chance
Du Pont
REAP
Morgan Stanley Asia Limited
JP Morgan
Expedia
GAP
SHURE
Standard Chartered
Four Seasons
CISCO
AWA Hong Kong
Shell
HILTI
Maersk
Clarius
Nomura
YMCA Christian Academy
Exxon Mobil
EV CARGO
Mayer Brown
Merrill Lynch (Asia Pacific) Ltd
Estée Lauder
Carlsberg
Bostik
Hutchinson Telecom
Hong Kong Japanese School PTA
Morgan Stanley
Hertz
Linklaters
Terratec
BASF
UBS
SAP
now TV

Contact Us


  Need help? Contact our Sales Team!

  +852 2516 7944

  sales@brandhk.com

FAX:  +852 2792 0488

WhatsApp   WhatsApp


Unit D 9/F Central House
270-276 Queens Road Central
Central
Hong Kong

WhatsApp
LinkedIn
Instagram
Facebook
Visa
Mastercard
AMEX
PayPal

Terms and Conditions »

Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

© Copyright Asia Promotions Direct Ltd