BrandHK 主頁
Four ways to maximise your marketing budget

Four ways to maximise your marketing budget

As the financial year draws to a close, it’s time for companies to take a good hard look at how to maximise their remaining marketing budgets, or risk losing them.

If you’ve already done your due diligence by cycling through the 7Ps of marketing, and still don’t feel inspired, here are four ways to make sure your marketing budget performs.

Transition from online to offline
Brands live within an ecosystem of consumers’ personal interests and lifestyle choices. It’s a busy world you’re elbowing your way into, so step back and be strategic. One way is to transition from online to offline and get your brand into your customers’ hands. Studies show that people feel closer to the brands they encounter regularly. Try roleplaying as your audience—who are you, where are you, and what is going to surprise and delight you?

Take Ms. Millennial, for instance. She is busy in the office and needs to transfer lots of files but didn’t bring a memory stick today. That free USB drive she was given at the conference just became a life-saver.

Partner up
When smart people put their heads together, good things usually come out of it. Talk to your customers, channels and suppliers to use their expertise and experience. Ask for honesty: what is it that makes your brand stand out in their minds? They’re the ones who see your key points of difference and can give you the insights and focus you need to make impactful decisions.

Stay ROI-focused
Every dollar you spend should be spent with the aim of maximising results. Look at ways to make your actions equally and oppositely measurable by calculating impressions per dollar.

If you’re thinking about promotional products, plot the lifecycle of an item from the moment it is in the hands of your customer. It could be on a bus, in an office, at a sports game, or in a café. How many people would see it in a day or a week? Every potential eyeball has value.

Think ahead
Expanding on your impressions per dollar, consider the longevity of your next marketing idea. Digital advertising is an easy way to soak up any budget surpluses, and is great for raising brand awareness, but it also has a finite lifespan. There’s a lot of competition for online exposure at this time of year, so you’ll need to have a robust strategy in place if you’re going to make it worth your while.

Consider if there are any tangible investments you could make now that will last until the new financial year. Branded goods and assets can be stored for future campaigns, and versatile items can be used and reused in different contexts without diluting the power of your brand.

So, as you start sizing up your marketing budgets, be visionary. The right marketing strategy can make all the difference to how your company performs and is perceived in the year ahead. With a few fundamentals, you can create a marketing strategy that is dynamic, efficient and cost effective.

More: 營銷洞見

新政策你要知:即棄塑膠立法管制
新政策你要知:即棄塑膠立法管制
4大高效策略 運用您的預算
4大高效策略 運用您的預算
農曆新年佳節送禮 企業禮品重要推薦
農曆新年佳節送禮 企業禮品重要推薦
BrandHK Express 快速交貨 全新登場!
BrandHK Express 快速交貨 全新登場!
五一勞動節快樂!感謝員工的8個禮品點子!
五一勞動節快樂!感謝員工的8個禮品點子!
保溫瓶禮品大比拼: CALYPSO 與 S’WELL 對壘
保溫瓶禮品大比拼: CALYPSO 與 S’WELL 對壘
龍騰再現香港!龍舟競賽中的六個穩勝貼示!
龍騰再現香港!龍舟競賽中的六個穩勝貼示!
七人欖球特別號 : 最強5個實用貼士,在賽事中穩助品牌宣傳效應
七人欖球特別號 : 最強5個實用貼士,在賽事中穩助品牌宣傳效應
宅急便品牌活動禮品
宅急便品牌活動禮品
2023年科技客戶「心」想的10個禮品點子
2023年科技客戶「心」想的10個禮品點子
環保資訊:印刷筆與電子媒體廣告的二氧化碳排放量比較
環保資訊:印刷筆與電子媒體廣告的二氧化碳排放量比較
企業活動品牌制服
企業活動品牌制服
品牌雨傘比網絡廣告效果更好?不錯!就是了!
品牌雨傘比網絡廣告效果更好?不錯!就是了!
訂製品牌筆記本超乎想像的價值
訂製品牌筆記本超乎想像的價值
為什麼個性化 USB 手指記憶棒仍受愛戴?
為什麼個性化 USB 手指記憶棒仍受愛戴?
是時候放棄塑料製禮品!什麼是環保小麥纖維?
是時候放棄塑料製禮品!什麼是環保小麥纖維?
WFH! 在家工作的必需品
WFH! 在家工作的必需品
COVID抗疫關懷包
COVID抗疫關懷包
2022 年 最熱門的6 大企業宣傳禮品趨勢
2022 年 最熱門的6 大企業宣傳禮品趨勢
如何最有效地運用市場營銷預算
如何最有效地運用市場營銷預算
VIP尊貴客戶企業禮品
VIP尊貴客戶企業禮品
疫境同行 ・送暖禮品
疫境同行 ・送暖禮品
對抗第二波:對付新型冠狀病毒肺炎的產品
對抗第二波:對付新型冠狀病毒肺炎的產品
解決業務下滑的5種策略!
解決業務下滑的5種策略!
您收到信息了嗎?員工桌面促銷
您收到信息了嗎?員工桌面促銷
精力充沛!助客戶和員工粉碎健身目標
精力充沛!助客戶和員工粉碎健身目標
促銷產品作為營銷策略的一部分
促銷產品作為營銷策略的一部分
新政策你要知:即棄塑膠立法管制
新政策你要知:即棄塑膠立法管制

香港將實施的新政策《產品環保責任條例》於 2024 年 4 月 22 日生效,目的是減少進入垃圾堆填區的即棄塑膠產品數量,改善塑膠污染。這是什麼環保法例?將如何影響您的業務?...

點擊此處 »
4大高效策略 運用您的預算
4大高效策略 運用您的預算

隨著財政年度即將結束,公司各部門正忙於尋找有效的方法來充分利用剩餘的營業預算。對客戶而言,以下四種方式可以幫助您明智地運用每一分、每一毫的預算。...

點擊此處 »
農曆新年佳節送禮 企業禮品重要推薦
農曆新年佳節送禮 企業禮品重要推薦

農曆新年是最受本地人重視的傳統節日,贈送農曆新年企業禮品的原因。...

點擊此處 »
BrandHK Express 快速交貨 全新登場!
BrandHK Express 快速交貨 全新登場!

只需 7 天為您的促銷活動,優質個人化企業禮品即到手,快速交貨 !...

點擊此處 »

客戶在說什麼

BrandHK是一間友好公司,出色員工,優良產品,體貼客服。禮品深受我們全球客戶歡迎,很高興和這麼棒的禮品供應商合作!

- Microchip Technology Hong Kong

我非常享受 BrandHK 貼心服務的體驗。

- Senior Marketing Manager, Fresenius Kabi

團隊友善且專業服務,能快捷回應我每一個請求和查詢。

- Edwards Lifesciences

真正出色的客戶服務,絕對超乎期望。積極友善的回應,盡心竭力,始終如一。

- Jonathan, The Hong Kong Legal Walk

我們為活動所訂購的定制咖啡杯,品質上佳,準時交貨。非常欣賞及感謝客服代表Raymond的專業服務。

- ULI Asia Pacific

BIG Brands Work with BrandHK

香港美國婦女會
Carlsberg
BASF
CISCO
中國日報
Clifford Chance
Bostik
Clarius
ANZ

聯絡我們


  需要幫助嗎?聯繫我們的銷售人員!

  +852 2516 7944

  sales@brandhk.com

WhatsApp   WhatsApp


上環皇后大道中270-276號
中央大厦9樓D室 (荷李活華庭附近)

WhatsApp
LinkedIn
Instagram
Facebook
Visa
Mastercard
AMEX
PayPal

條款和條件 »

價格不包括打排費、運費和關稅費。請注意香港沒有貨品徵收稅的,交貨期不包括交接或運輸時間。
價值及規格會隨轉變, 不會預先通知.

© Copyright Asia Promotions Direct Ltd