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Promotional products as part of your marketing strategy

Promotional products as part of your marketing strategy

The extremely positive effect of promotional products on a company’s marketing campaign are well known. But with a limited marketing budget getting the maximum return on investment is essential. If you’ve been undecided about the best way to integrate corporate gifts into you marketing plan, consider these unique and budget conscious strategies.
NEO Wireless Charger Mousepad

Product Life
If you’re working on a tight budget, picking a product with a long shelf life is a great way to extend the marketing impact of your gift years to come. Forget notepads, bottled water and other disposable promo items. Instead consider a quality mug or mouse pad which will be used for years into the future.
Simple White Poly T-shirt

Walking Billboards
Handing out corporate apparel to customers can be an expensive and not necessarily effective strategy with many people being unwilling to wear items emblazoned with a company logo. The same cannot be said of giving your staff apparel. Staff can be your biggest brand advocate and are very unlikely to throw away a good bit of corporate gear. Think about providing t-shirts, polos, caps and even umbrellas to your staff who will wear them with pride. Make sure to consult your guys to see which item would work best.

The Personal Touch
To get the maximum benefit from your corporate gift spend ensure the gift is handed out in person by yourself or your staff. The psychological impact of a physical gift means customers will be hard wired to listen to your pitch and give you a fair hearing purely because they feel they are in some way reciprocating the gift.

Consider The User
Give some serious thought to who will be using the gift. The right gift really depends on the recipient. As a drinks company you wouldn’t give your customer a mouse pad when a bottle opener would be more appropriate. Likewise you wouldn’t give a HR manager a bottle opener.


Choose a Gift That Reflects Your Values
A top tier law firm shouldn’t be giving either its customers or its staff cheap plastic pens. In the same way a charity street promotion shouldn’t be handing out $300 dollar engraved pens to solicit donations. It is very important to consider how the perception of your company will be affected either negatively or positively by the choice

A few good quality gifts can be far more effective than many low cost gifts. This sounds obvious but it is often not followed. Remember, too, that the value of any gift can be greatly increased by good packaging. The perceived value of a nicely packaged gift is way higher than you might think.


Bring your message to life
What makes promotional products so powerful is that they are physical and durable: the customer can hold your marketing message in their hands. Some of the best campaigns link the gift to the message in an interesting and entertaining way: umbrellas and “we have got you covered”. So don’t tag your promotional gifts on at the end: plan them up front so you can make them a core part of the campaign.

If you are having difficulty selecting the right product for your campaign please feel free to drop us a line. Our team has decades of experience and can help you pick the right product!

Market Insights
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Market Insights

10 Gift Ideas to Promote Your Brand to Tech Professionals in 2023
10 Gift Ideas to Promote Your Brand to Tech Professionals in 2023

If you want to impress tech professionals, or any customers that use technology for work, then give them one of these gifts branded with your logo....

CLICK HERE »
See you at the Eco Expo Asia 14-17 December
See you at the Eco Expo Asia 14-17 December

See you at the Eco Expo Asia 14-17 December...

CLICK HERE »
How to Make the Most of Your End-of-year Budget
How to Make the Most of Your End-of-year Budget

The company year-end is fast approaching! If you have unused budget, BrandHK can help you spend it wisely and invest for the year to come....

CLICK HERE »
Environment: Printed Pens vs Digital Advertising CO2 Comparison
Environment: Printed Pens vs Digital Advertising CO2 Comparison

If you are looking at the environmental impact of your marketing, then you might be surprised by these results!...

CLICK HERE »

What Our Customers Say

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

Nice company, nice staff, nice products and nice service. Products are popular among our global customers. Very happy to cooperate with such a great team!

- Microchip Technology Hong Kong

The team is friendly and professional, and always respond quick on my requests and queries.

- Edwards Lifesciences

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

BIG Brands Work with BrandHK

Expedia
National Geographic
BASF
Du Pont
Teneo
EMI
YMCA Christian Academy
UBS
Merrill Lynch (Asia Pacific) Ltd
HILTI
Hutchinson Telecom
Nomura
Four Seasons
SHURE
YWCA
Terratec
Hertz
GAP
Morgan Stanley Asia Limited
Pacific Coffee
Linklaters
Clarius
HSBC
ANZ
Carlsberg
CISCO
Mayer Brown
Thomson Reuters
Clifford Chance
TOPO
Invesco
Morgan Stanley
AWA Hong Kong
JP Morgan
now TV
Estée Lauder
Bostik
REAP
Exxon Mobil
Maersk
Shell
SAP
China Daily
Hong Kong Japanese School PTA
EV CARGO
Standard Chartered

Contact Us


  Need help? Contact our Sales Team!

  +852 2516 7944

  sales@brandhk.com

FAX:  +852 2792 0488

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270-276 Queens Road Central
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Hong Kong

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Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

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