Branded Eco-Friendly Gifts 🌲🤗🙋🏻
As more and more businesses focus on being eco-friendly, corporate gifts are following suit. There are now a number of eco-friendly options available when it comes to corporate gifts, which is good news for businesses that want to reduce their environmental impact.
Why buy eco-friendly corporate gifts in Australia?
Eco-friendly corporate gifts are a key way of promoting your brand to the majority of customers. Studies in Australia have shown that over 60% of customers view a brand more favourably if they demonstrate a commitment to environmental sustainability.
Customers build stronger and longer lasting relationships with companies that match their values. For some audiences it is a pre-requisite for brand engagement to have be committed to a better planet: young people, millennials and wealthy middle-aged customers for example. Women are more likely than men to respond positively to eco-friendly products. Only a very small proportion of people respond negatively to eco-friendly promotional merchandise.
Three key features of BrandHK eco-friendly products
It can be difficult to understand exactly what `environmentally friendly` means, so here is the approach that we take at BrandHK. We look at 3 key areas of a corporate gift or promotional give-away and consider a product to be eco-friendly if it has one or more of these features.
- Lower impact in production: The corporate gift uses materials or method of manufacturing that reduces CO2 emissions or environmental degradation compared to typical products of the same type.
- Lower impact through use: When using the corporate gift, the end user will reduce CO2 emissions or environmental damage because of the way the gift is used.
- Lower impact at end of life: The promotional product can be recycled, or uses materials that are less harmful when disposed of, when the product is no longer useful.
Lower impact in production
We offer a range of branded merchandise that is less harmful to the environment because of how it is produced. This includes promotional products made from recycled materials and products using natural plastic alternatives (such as bamboo and plant fibre).
Lower impact through use
Many of our corporate gifts help customers to reduce their environmental impact, for example by providing re-usable alternatives to disposable products and packaging. The most famous products are reusable shopping bags and reusable water bottles. But there are plenty of others to choose from.
Lower impact at end of life
Corporate gifts last a long time - usually around 9-12 months - and when the customer has finished with them, around 40% are given to someone else who then continues to use the item. Eventually, however, products do come to the end of their natural life and will need to be disposed of. We have products that can be recycled and, because of the materials we use in production, a lot of products can be composted. We still have more to do, but we are moving in the right direction fast!
Cut environmental impact with Promoshop
Transport is a major contributor to the environmental impact of corporate gifts. We estimate that transportation, for example, adds 50% to 100% more to the CO2 emissions from a product. Our Promoshop service
allows customers to bulk order products to our warehouse and then arrange local deliveries on demand. The local deliveries are then sent out daily on the same vehicle, making multiple drops to different customers and again using less journeys than each customer doing individual journeys.