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Boost Engagement at Open Days

School and university open days are pivotal events designed to attract prospective students and showcase the best that educational institutions have to offer. Amidst the presentations, campus tours, and Q&A sessions, one element can significantly enhance the experience and leave a lasting impression: branded merchandise. This strategic use of swag not only fosters a sense of belonging but also serves as a powerful marketing tool. Here’s how to leverage branded merchandise to make your open day a memorable success.

Creating a Memorable First Impression

First impressions matter, especially when potential students and their families step onto your campus for the first time. Offering branded merchandise at the registration desk can set a positive tone for the day. Items like lanyards, tote bags, and pens featuring the school’s logo are practical and immediately useful. These items subtly instill a sense of school pride and identity right from the start.

Enhancing Engagement Through Interactive Activities

Interactive activities where students can earn branded merchandise can significantly boost engagement. Consider organizing fun and educational games, scavenger hunts around the campus, or social media challenges. For instance, prospective students could take photos at various landmarks on campus and post them with a specific hashtag to win a branded hoodie or water bottle. This not only makes the experience enjoyable but also organically promotes the institution online.

Showcasing School Spirit

Branded apparel, such as t-shirts, caps, and hoodies, is particularly effective in showcasing school spirit. When visitors wear these items, they become walking ambassadors for your institution. It creates a visual representation of community and belonging, which can be incredibly appealing to prospective students. Offering limited edition or event-specific designs can add an element of exclusivity and excitement.

Providing Useful and Lasting Items

While flashy items can draw initial interest, useful and high-quality merchandise can leave a lasting impression. Think about everyday items that students might need: notebooks, water bottles, or even tech accessories like phone stands and chargers. These items will continue to remind students of their visit long after the open day is over, reinforcing your institution’s brand.

Incorporating Sustainable Choices

Modern students are increasingly environmentally conscious, so incorporating eco-friendly merchandise can resonate well with them. Consider offering reusable shopping bags, stainless steel straws, bamboo utensils, or recycled notebooks. This not only aligns with sustainable practices but also portrays the institution as forward-thinking and responsible.

Promoting Through Social Media

Leverage the power of social media to extend the reach of your branded merchandise. Encourage visitors to share photos of their swag using a unique hashtag. This creates a sense of community online and can attract the attention of students who couldn’t attend the open day. Additionally, it provides user-generated content that can be used in future marketing efforts.

Gifting as a Keepsake

At the end of the day, consider giving a special branded gift as a keepsake. It could be something symbolic of the institution’s values and culture, like a custom bookmark with an inspirational quote, a journal, or a small piece of art from the school’s students. This thoughtful gesture can leave a lasting emotional connection with prospective students.

Contact our Sales Team to get expert advice on the best way to engage students and parents today!

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