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Responsible brands are increasingly demanding that their promotional merchandise meets the highest ethical and environmental standards. A logo pen will carry your brand for 6 months on average, so you want that custom pen to represent your brand’s ethics. A large number of our pens (not just the eco range) use standard refills. And we now offer pens and stationery made from recycled materials (reducing waste to landfill) and natural materials such as wheat fibre, corn and coffee (which reduce the amount of new plastic being created). Printed logo pens are excellent for company stationery, and eco pens show your staff how serious you are about your CSR policy. At events, customers are more likely to have a positive opinion of your brand if your gifts are environmentally sustainable.
Here are our predictions for the top marketing trends in 2021, and how branded merchandise fits into the new decade’s marketing mix....CLICK HERE »
This has been a hard year to be in marketing and sales. As we come towards year end, here are key talking points on how to maximise ROI from your remaining promotions budget....CLICK HERE »
The more important your target audience, the more important it is to build the right kind of relationship with them....CLICK HERE »
Building a brand that customers love could earn you over 280% more revenue per customer. That seems like a pretty good return on investment....CLICK HERE »
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