The 6 Hottest Corporate Gifting Trends of 2022
2022 is here, and we think it is going to be an awesome year for smart marketing teams and relationship-builders! Corporate gifts and promotional merchandise are one of the best ways to build a lasting connection with your audience. If you can find a product that your audience will love, that they will use frequently and that represents your brand positively, then you will turn a satisfied customer into a passionate customer. They will see your brand every day and experience a positive emotional response every time they use your corporate gift.
What will be the hottest trends in corporate gifts and promotional merchandise in 2022? Here’s our predictions…
Environmental concerns are going to remain high on the agenda in 2022, after the high profile of COP26 and concerns about global warming, plastics and pollution. Smart brands will look for the latest eco products. There have been some incredible advances in recycling, new materials that reduce or recycle waste into stylish promotional gifts. We have products made from recycled plastic, lower-impact silicone, natural fibres, and even ground up stones.
The pandemic has brought in a new era in remote working. We think this trend is going to continue. There may be continued outbreaks, but really the big driver is that companies have seen how productive people are when working from home.
Promotional gifts that enable your audience to work remotely, whether at home or from the local coffee shop, will continue to perform well. Everything from laptop bags to portable chargers, from pens to the latest tech gadgets.
We have seen a big growth in cyber-security product sales during the last few months, and we think this is going to continue. Both students and employees are working remotely and so employers and schools are more concerned about online safety and data protection. Cam covers, security devices and similar products are a great way to get your brand responsibly in front of your audience.
Self-care promotional gifts are also making a big come-back in 2022, with rising awareness of the importance of keeping yourself and others healthy, mentally and physically. Everything from promotional plants to cooling eye-masks. You can print your logo on some pampering promotional merchandise to give your audience a real treat.
We all love our phones and tablets, and 2022 will continue to see a rise in sales of hardware and applications in this supersonic market. As a result, corporate gifts that complement smartphone technology to be really popular in the year ahead.
DON’T FORGET THE CLASSICS
Some things never go out of fashion! And there are some classic promotional products that you should always have to hand: printed pens, branded stationery, printed t-shirts, caps and, of course, promotional bags. Year after year these classic corporate gifts remain popular amongst brands and their customers. So make sure you get your orders in!