如何最有效地運用市場營銷預算

如何最有效地運用市場營銷預算

2020年對於不同行業都十分困難,各樣的年度財政報告都指出市場營銷是其中最受挫的一環。市場營銷人員可以如何最有效地使用他們的預算呢?
有甚麼改變了?
各公司的營運方式開始有所轉變,面對面接觸客戶變得非常困難。很多公司和客戶都對環境感到不安並產生危機感,以致投資或買賣變得謹慎和困難。有些行業受影響的程度更為嚴重,例如休閒服務行業、旅遊、會議活動等等。

我們將會面對不同程度的改變,例如更多遙距工作的時間,以及電子化的產品和服務。這樣會大大影響供應鍊和公司與客戶長久以來的關係。各行業都指出,顧客現在比較對價錢敏感,而且對於巨大的改變比較易於接受。
始終不變的項目
雖然我們面對不同的限制和改變,但是各行業終歸要恢復秩序。牌的感情。企業禮品的價值不會隨着時間流逝,因此您可以現在購買存貨,並在不同推廣活即使面對疫情,有些事情都不會改變,正如McKinsey對不同業務該如何求生並蓬勃發展提出的三個建議。

第一、「跟隨顧客」- 明白顧客的需要、習性和如何可以接觸到他們。您的產品市場可能會經歷不同的轉變,因此您須要比他人行先一步。有各種的策略能夠幫助您新舊市場中找到新的客戶,例如從失敗的競爭者的顧客群中尋找客戶;發展新的產品和服務;並且在不同服務和產品中尋找新的市場定位。隨機應變是非常重要的元素,讓您捉緊每一個機會。

第二、建立品牌的忠誠度- 一般客戶,特別是零售業的客戶逛街的機會減少了,因此他們一般傾向使用或購買他們信任的品牌。建立品牌忠誠度和信任度可以幫助您住固有客戶,亦可以令新客戶更加忠於您品牌。建立一群忠誠的客戶能夠減少他們購買其他競爭者的產品或是停止使用您的產品的機會。

最後,肩負社會責任 - 企業社會責任不會隨着新型肺炎的結束而變得不重要。雖然,現在這個未必是客戶最重要的焦點和考慮,不過長遠而言,客戶會期望企業能夠擔當起社會責任。所以您生存策略應該要對地球環境以及社會負責任。
三個幫助您使用預算的建議

  1. 以實物宣傳: 實質物件是市場營銷最重要的一環。企業禮品能夠幫助您易地建立品牌忠誠度。無論您的客戶是在家工作、或是在辦公室,您品牌都能夠透過禮品而被客戶看見,例如印有您品牌的杯子、筆、充電器和電腦保護套等等。企業禮品比起電子廣告更能夠讓客戶留下深刻的印象,而且可以建立客戶的信任以及對品動重複使用。如果您有儲存空間的話, 可以考慮BrandHK的PromoShop服務,我們提供低成本的貨倉和運輸服務。

  2. 為客戶增值: 舉辦網上會議和活動( 網上會議、一對一會談和客戶培訓服務等等)以尋找機會為您客戶增值,並且要保證您活動能夠為他們帶來益處,而非浪費時間。這樣您可以與客戶建立穩定的關係,並幫助他們善用您服務以及提高忠誠度。如果您正在舉辦網上活動,您確保您取得足夠的客戶資料。您以讓客戶進行登記,以取得他們的地址,讓您活動材料和文件能夠準確送達。

  3. 郵寄推廣: 因為疫情,您的客戶未必可以去到您公司,但是您可以用不同方法接觸他們。可以把您小冊子、企業禮品、樣本等等郵寄給客戶。如果您知道客戶的直接地址,可以郵寄到他們的公司。


BrandHK提供各式各樣的產品和服務,適合各類型大小郵遞活動。我們可以設計、印刷、包裝和運送您的包裹給您各地的客戶。

以下是一些建議給網上活動的精選禮品。
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What Our Customers Say

I really enjoyed the experience with BrandHK.

- Senior Marketing Manager, Fresenius Kabi

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

Big Brands work with BrandHK

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pacific-coffee
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hertz
sap
standardchart
invesco
hsbc
maersk
emi
shell
dupont
expedia
cisco
prudential
anz
gap
ubs
nomura
axa
hutchinson
clarius

Contact Us


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