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您收到信息了嗎?員工桌面促銷

您收到信息了嗎?員工桌面促銷

客戶和員工陸續開始恢復工作,因此各類型的企業都在積極準備復工的安排,並開展新的工作。本月,我們正在研究如何可以改變員工的行為和習慣,以及如何幫助您利用印有品牌的商品在職場上傳達信息。
我為什麼要感興趣?
內部市場營銷是一個很有效的營銷模式,它將人力資源、學習與發展、以及市場營銷整合在一起。在企業當中,它是一個重要的溝通模式,並且可以帶來廣泛的成果。客戶最近向我們尋求幫助的三種情況是:

  • 改變職場的習慣以減少感染風險

  • 推出新產品或服務

  • 幫助員工改良固有的習慣,例如減少碳足印或提高IT安全意識。


進行內部行銷還有很多其他原因,因此,這僅是說明這一點的其中三個例子。
我該怎麼辦?
內部營銷不應該只是發送電子郵件,因為電子郵件不足以改變我們的行為和習慣。員工的收件箱總是充斥著林林總總的郵件,因此,單憑轟炸式的宣傳電郵並不能夠引起員工的興趣。

  1. 目標要明確:究竟您是希望員工在辦公室內遵守社交距離的規則;了解和推廣新的應用程式;還是養成IT安全的習慣?您應該為你的營銷策略訂立可以衡量且明確的目標。

  2. 弄清楚如何衡量營銷成效:如果您無從衡量營銷活動的成效的話,那就沒有必要投資了。因此,您可以嘗試觀察公司的員工;詢問員工有關新產品的功能;又或者對IT套裝進行樣本審核。

  3. 經常進行良好的交流:向員工“銷售”一個信息與向客戶銷售無異。您交流的信息越多,他們就越有可能接觸到有關資訊,更重要的是理解它。一般而言,我們需要溝通7次或以上才能成功傳達信息。

  4. 部門對部門非常有效:考慮為您的活動提名一隊優越團體,並準備與各部門經理定期舉行會議。團體成員可以接受額外培訓如何在工作期間接觸而減低受感染的潛在風險,或負責訂購消毒劑等工作。您可以為他們提供深入培訓,注入新價值而訓練團隊成員。

  5. 以實體提醒來加強信息:在公共空間貼出告示牌對於推動改革是非常湊效的;另外,桌面商品也是一個很好的方法去提醒員工採用新的習慣。我曾經在中介工公司與Microsoft合作,他們的員工全都是他們客戶,因為他們營銷新產品的第一批受眾都是內部的員工。而且活動過後,每張桌子上都會放有活動和促銷的禮品。


如何選擇合適的品牌商品?
給員工的品牌禮品應遵循三條黃金法則:

  1. 互動性:意思是員工可以與禮品互動,實用的禮物,例如文具用品,就是非常好的例子。當員工每次使用該物品的時候,他們就可以再一次看到您的營銷信息。另外,新穎禮品也可以達到絕佳的營銷效果,因為員工會在短時間內大量使用它們,而且會對營銷信息感到更大的興趣。

  2. 相關性:您的品牌商品應該跟您想要傳達的信息有密切的關係。嘗試簡化您的信息,以致信息可以更有效的讓員工接受得到(但您可以從其它溝通渠道提供更詳細的資訊)。理想情況下,產品應該與信息緊緊相連,例如一個可重複使用的瓶子,可以用作提倡減少塑料廢物。

  3. 吸引力:每個人都基於質量做出對產品的評價,這些評價應該正面地與您的部門和您的信息聯繫。所以,您要確保您的禮物外表美觀,能夠受到您的員工的讚賞,並會維護您的品牌!


您還應該考慮:

  • 預算和數量:您的預算可能會受到一系列因素的影響,例如員工的數量,以及宣傳的時間和材料的成本等。促銷禮品比起傳單可以更顯著地提高信息的記憶點,這樣,您的宣傳將會獲得更好的效果。而且,如果您的辦公室飯堂需要新的杯子,何不利用這次機會來傳達您的信息!

  • 這是長期的信息嗎?如果您希望提高員工對IT安全性的意識,那麼您應該選擇像杯子一樣持久的企業禮品。如果是臨時信息,則最好使用消耗性促銷產品,例如粘黏百事貼。


以下是我們過去與客戶合作並取得成功的一些項目…
筆和文具
因為筆和文具非常實用,所以一直深受客戶受歡迎。而且文具在印刷和設計上有很大的靈活性,對於短期的活動有很好的宣傳效果,印刷的筆記簿和個人化的粘黏百事貼是極好的例子。
Coral Stylus Highlighter Pen
Horizon Recycled Leather A5 Notebook
Memo Sticky Pad with Pen

掛繩和襟章
掛繩是辦公室不可缺少的用品之一。如果你把信息印刷在掛繩上,員工就可以每天帶著它,你亦可以毫不費力地宣傳您的活動。
Cairngorm Lanyard
Ben Nevis Lanyard
Tai Mo Shan Woven Lanyard
Badges

滑鼠墊和桌面工具
每張桌子都可以成為促銷商品的展示平台。滑鼠墊在辦公室必不可少,並且需要經常更換;此外,簡單的小工具,例如手機支架也是桌面必備的實用工具。
Ultra Thin Mouse Pad
USB Drive Fan
Cambridge Phone Stand
Full Colour Screen Cleaner

杯子和水瓶
杯子和水瓶是經典的促銷禮品,非常適合用以傳達您的信息。寬敞的打印區域和絕妙的設計空間讓您的員工隨時都能夠看到您的信息。
Colourful 11oz Coffee Mug
Cone shaped coffee mugs
White Aluminium Flask
Mr Tea Infuser

新穎性
您傳達的信息越有趣,越吸引人,就越能夠引起員工共鳴。如果您想進行視像交流,可以嘗試使用我們的其中一些Magic Cube產品,例如高質量的四色打印機和透過智能手機使用的擴張實境程式。我們的客戶對這些產品都有極好的評價。
Magic Cube - 7cm
Magic Diamond
Magic Ring
Magic Can

主題思想
新型肺炎大流行意味著我們都必須改變工作的習慣。除了在職場引入新規則外,您亦可以把印有品牌的產品送給員工,讓他們把信息帶回家。
SaniSabre UV Sterilizer
PocketBac Sanitiser Gels
Personal UV Sterilizer

對於任何公司而言,IT安全性對於保護客戶和員工的數據並減少系統入侵都是至關重要的。我們的產品,例如數據攔截器和網絡攝像頭保護蓋等等,都有助員工將IT安全性的信息帶回家,同時為員工提供了最佳實踐工具。
Webcam Security Cover
Sentinel Fast Charge Data Blocker
Data Cable Key Ring

我們有85%的客戶認為企業責任對他們的商業模式非常重要。但是,當您嘗試改善公司的習慣的時候,您的員工也需要與您一起配合。印刷可重複使用的水瓶、環保筆、甚至印有品牌的小盆栽都可以實踐您的信息,同時減少對環境的影響。
Adventura Silicone Bottle
Orchid Bamboo Stainless Steel Flask
Recycled PET pen

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