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七人欖球特別號 : 最強5個實用貼士,在賽事中穩助品牌宣傳效應

七人欖球特別號 : 最強5個實用貼士,在賽事中穩助品牌宣傳效應

明顯地,體育贊助活動是增加品牌曝光率和被認同的常見的市場策略,若是任何一方的團隊贊助,其品牌公司會向被贊助的團隊或運動員一方提供促銷禮品;同時,各方位的合作夥伴、客戶和廣泛公眾眼中,能夠達到鮮明顯著的宣傳價值。如同全城觸目的香港國際七人欖球賽將在香港舉行,您的品牌與這項盛事的參與者眼球接軌,藉此穩固增加品牌知名度。

無論您是七人欖球賽事的官方贊助商或參與者,是次曝光您品牌的大好機會;以下是任何大型體育賽事中的5個實用貼士。

1. 創造有效益的品牌
創造目標受眾群有共鳴感的品牌信息,要確保為體壇賽事度身定制,符合球迷利益。無論您是否官方贊助商或參與者,在遵守比賽相關的規則,把您宣傳信息以圖像和片段播放,能感受有趣信息,脫穎而出。

2. 利用社交媒體平台
目前最流行的社交媒體平台能為您帶來龐大客源。在這些平台上建立起您的品牌人氣,發佈與品牌相關的內容和會引起受眾反應的帖文。選擇適合社交平台, 使用主題標籤和大數據,勤與受眾互動,關注和期待與品牌宣傳活動連結起來。每當有人在平台討論球賽時,就必定會聯想到您的品牌宣傳。

3. 持續使用的企業禮品
通過品牌效應的商品、公司禮品和活動贈品來營造最強的宣傳感染力。與粉絲受眾有親密互動,建立品牌情感,伴隨後續的電子媒體宣傳,有助與客戶建立更牢固的關係,選擇一些支援體育活動的促銷禮品。

4. 評估宣傳影響力
完賽後,需要評估所有媒體的成本效益!避免只留意電子媒體的數據而影響您整體的營銷策略!切記在宣傳單張、代金券和其他印刷品印上促銷代碼(換取免費禮品作招攬),能跟蹤受眾用以統計快閃活動的新訪客和參與者等;或在促銷禮品上印上 QR碼或特定連結網頁,讓受眾隨時聯繫上您的品牌。在電子媒體廣告前,這些都是基本營銷策略的方程式。

尊重版權才叫贏
官方贊助商擁有很多使用商標、名稱、圖像品和攝影的權利。如果您是七人欖球賽事的官方贊助商,清晰了解當中可使用的條件,就盡量擴大宣傳力量;若不,您將面對很多使用限制,只能靠設計風格助您宣傳品牌,譬如在七人欖球賽事中,贈送一些球迷使用或佩戴的禮品,或欖球主題的贈品,所有快閃宣傳品會吸引參與者,熱烈火紅地投入現場氣氛,切記當中不要有侵犯版權和商標的風險。

定制商品的點子
發揮您的設計選擇合適的禮品,這裡是我們一系列專為 七人欖球賽事的熱門禮品

Rugby Sevens Supporters Shirts
Rugby Sevens Supporters Shirts

Light breathable dry fast material with all over print. Let your imagination run wild with our new souvenir rugby shirts. Print from top to bottom. As many logos as you want wherever you want and all for just one set up cost.

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All Over Print Singlets
All Over Print Singlets

The ultimate athletics and training singlets. Custom-designed lightweight polyester fabrics exclusively developed for BrandHK Activewear to improve comfort in any conditions.

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Premium Cotton T-Shirt
Premium Cotton T-Shirt

A promotional classic! Premium Cotton T shirt in a variety of colours and sizes with your logo printed on it.

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Supporter Kit
Supporter Kit

10% DISCOUNT! Dragon Boat supporters packs. Include 1 x all-over print t-shirt, personalized cap and can cooler. All printed with your team or sponsor logos.

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Folding Cap
Folding Cap

The cap with convenience built in! A full size baseball cap that fits in your pocket. Carefully designed to leave room for a full sized embroidered logo on the front this cap folds neatly into three for easy carriage and storage. Features a velcro back to fit most head sizes.

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All Over Print Cooling Towel
All Over Print Cooling Towel

Full colour, all over print for maximum impact! Cooling towels are lightweight polyester fabric towels that are ultra-lightweight, soft, breathable and easy to carry. They are ideal as branded merchandise for lifestyle, travel and sports brands, or any campaign that relates to healthy lifestyles.

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Can cooler - Multi Colour Print
Can cooler - Multi Colour Print

Our latest can cooler - now available with all over full colour print. Have as much colour as you want for just one set up cost. The print can cover the whole of one side with the same or a different print on the other side.

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Kinabulu Retractable Lanyard
Kinabulu Retractable Lanyard

Lanyard with retractable pulley. Printed lanyard is a great promotional item. Ideal for exhibitions and conferences.

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Rugby Stress Ball Keychain
Rugby Stress Ball Keychain

For all those many Rugby fans - a keychain with your favourite logo on it. A soft PU mini stress ball can be printed with up to 4 spot colours.

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Keychain Bottle Opener Mobile Stand
Keychain Bottle Opener Mobile Stand

A key ring and bottle opener combined. Also has a useful lip for opening ring pull cans. Pull the end out and you have a mini stand for your smart phone!

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Poncho-in-a-Pot
Poncho-in-a-Pot

Don`t get caught in the summer rains. This white disposable poncho is packed in its own cute plastic canister with a clip to attach to your backpack or belt.

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Coloured Wristbands
Coloured Wristbands

Bright, colourful silicone wristbands are great for sports events, school houses, conferences. Printed with your logo by BrandHK.

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What Our Customers Say

Ordered customised mugs for an event. They were of good quality, done professionally and delivered on time. Kudos to good service from the customer service rep, Raymond.

- ULI Asia Pacific

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

I really enjoyed the experience with BrandHK.

- Senior Marketing Manager, Fresenius Kabi

The team is friendly and professional, and always respond quick on my requests and queries.

- Edwards Lifesciences

BIG Brands Work with BrandHK

ANZ
Clarius
BASF
Bostik
Carlsberg
AWA Hong Kong
China Daily
Clifford Chance
CISCO

Contact Us


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  sales@brandhk.com

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270-276 Queens Road Central
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Hong Kong

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Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

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