Green and Eco Promotions

Going green is good for business! Customers, especially retail customers, want to know that your brand has respect for the planet. Attitudes vary in every country, but all consumers value brands more highly if they demonstrate care for the environment.

Green Promotion Strategies

Eco promotions are very similar to any corporate merchandise campaign. The most effective gifts will be useful for customers, high-quality, desirable, and link to your brand values and message.
Think about how your promotion helps to address the 3 key areas of conservation:

1. Reduce: Does your promotion reduce pollution or consumption of resources? Consider recycled materials for stationery and energy saving gadgets. Always choose the best quality you can for the budget so it lasts for longer.


2. Reuse: Can the customer re-use your product?


3. Recycle: Can the gift be easily recycled?