Home » Market Insights: Ditch the Plastic! What is Eco-Friendly Wheat Straw?
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Ditch the Plastic! What is Eco-Friendly Wheat Straw?

Ditch the Plastic! What is Eco-Friendly Wheat Straw?

At BrandHK we are constantly testing new products and materials to try and reduce our impact on the environment, and deliver better business outcomes for our customers. In 2015 we put our first eco pen into our catalogue, leading the market for the new trend in environmentally responsible products. In 2020 we launched a range of plant-fibre pens, pens made from natural materials instead of plastic or metal. Since then we have continued to add more non-plastic alternatives to give our customers, covering everything from kitchenware to stationery to electronics. But what are these plastic alternatives and why should the promotions industry be interested?

What is Wheat Straw Plastic?
And here`s the science! The keyword to remember here is Lignin, the material that makes wheat, bamboo and maize plants stand tall. New production processes are harnessing the natural rigidity in plants to create new materials that are biodegradable, food-safe, hard-wearing and that can be easily shaped. The great thing is that lignin-rich materials, like wheat straw, can be used to make products that were traditionally made with plastic. This means we use less fossil fuel chemicals to make the original product.
Wheat Straw Pen »
 Wheat Straw Pen
Erini Eco Writing Set »
 Erini Eco Writing Set
Tube Pocket Cutlery Set »
 Tube Pocket Cutlery Set
Eco Cable Kit »
 Eco Cable Kit

Is Wheat Straw Plastic Bio-degradable?
Another incredible benefit of Wheat Straw is that it is naturally biodegradable. You cannot compost it at home but plant fibre materials typically decompose in 6-9 months in industrial composting facilities. In nature they take a few years to break down, but that is a lot less than the 200 years it takes for a plastic straw to decompose.
But even better news is that Wheat Straw products can simply be recycled! The material can be ground back down into pellets and remoulded into another product. That Wheat Straw promotional pen will have another life as a promotional lunch box!
Wheat Straw Thermal Cup »
 Wheat Straw Thermal Cup
Pocket Cutlery Set »
 Pocket Cutlery Set
Eco Degradable Key Charging Cable »
 Eco Degradable Key Charging Cable
Allo ECO Car Phone Holder		 »
 Allo ECO Car Phone Holder

Why should Promotional Gifts Buyers use Wheat Straw?
What makes promotional gifts so effective is that they last for a long time. An average customer will keep a printed promotional pen for 6 months to a year. We still see customers wearing promotional caps that we made five years ago! Corporate gifts are inherently more sustainable because they are not single-use items, but what happens to them at the end of their life? Customers are increasingly concerned about environmental impacts - particularly younger customers. So when customers no longer need or want their corporate gift, it should have a low or zero impact on the environment.
ECO Cutlery Set »
 ECO Cutlery Set
Echo Plant Fibre Wireless Speaker »
 Echo Plant Fibre Wireless Speaker
Pine-cone Pen »
 Pine-cone Pen
Chico Corn Pen »
 Chico Corn Pen

What Plastic-Alternative Products are there?
Here is a selection of some of the products in our catalogue. We have picked from our most popular categories. Not all the products are wheat straw, but all offer alternatives to plastic that will help you form a more responsible brand.
Recycled PET pen »
 Recycled PET pen
Prodir Push Ballpoint Pen DS2 »
 Prodir Push Ballpoint Pen DS2
Elements Wireless Charger (15 Watts) »
 Elements Wireless Charger (15 Watts)
Horizon Recycled Leather A5 Notebook »
 Horizon Recycled Leather A5 Notebook

Market Insights

Why are Personalised USBs still so Popular?
Why are Personalised USBs still so Popular?

In the age of cloud computing, personalised USB memory drives are still one of the most popular corporate gifts. Here`s why!...

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Ditch the Plastic! What is Eco-Friendly Wheat Straw?
Ditch the Plastic! What is Eco-Friendly Wheat Straw?

Wheat straw is a new cutting-edge material that responsible companies should be adopting for their campaigns....

CLICK HERE »
WFH! Working From Home Essentials
WFH! Working From Home Essentials

Working from home is the new normal for many customers, so how does this change your corporate gift choices?...

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What Our Customers Say

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

I really enjoyed the experience with BrandHK.

- Senior Marketing Manager, Fresenius Kabi

Big Brands work with BrandHK

invesco
ubs
morgan-stanley
cliffordchance
dupont
jpmorgan
shell
carlsberg
anz
axa
hutchinson
ywca
cisco
hertz
gap
bostick
pacific-coffee
sap
terratec
hsbc
maersk
prudential
expedia
reuters
exxon
standardchart
nomura
basf
clarius
four-seasons
estee-lauder
linklaters
nat-geog
emi
Visa
Mastercard
AMEX
PayPal

Terms and Conditions »

Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

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