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 Home » Market Insights: 解決業務下滑的5種策略!
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Top marketing trends for a brighter 2021
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解決業務下滑的5種策略!

解決業務下滑的5種策略!

在亞洲經濟的動盪時期,特朗普契而不捨的貿易戰加劇了本來的經濟低迷。我們有5種簡單的策略,讓您不僅可以在市場上生存,更可以蓬勃發展!
1.維持與舊有客戶的良好關係
留住客戶比獲得新客戶容易得多,在經濟困難時期你更需要保持這些寶貴的關係。當經濟下行,很多公司都會進行部門和架構重組,員工有大機會轉職或出任新工作崗位。如果你的品牌能夠在舊客戶轉職或出任新工作崗位後仍然在需要的時候第一時被想起,那將是一個機會。這也意味著你需要在每個業務中建立多重關係,以便掌握這些寶貴的訂單。
2.爭取維持營銷預算
在困難時期,削減營銷預算通常是節流的首要手段。但是這些預算是有助於提升生意,而且精明的營銷人員知道當其他人都在削減預算時,你花費的每一元都能吸引更多的人。因此,爭取維持預算可以緩解生意額下降的幅度,並讓你更快地擺脫困境。
但是不要浪費你的預算!你的客戶在這段時間購買會越趨謹慎,因此你應該使用基於關係的長期營銷策略。增加你和客戶的聯繫,給他們優惠,令到客戶在進行採購時將你的品牌放在首位。
3. 招攬新客戶
天道酬勤。在市場充滿不確定性時,正是招攬競爭對手客戶從而擴大市場份額千載難逢的機會。客戶會變得更容易接受改變,更希望在逆市中尋找”高性價比”的貨品,更願意接受新供應商。消費類的企業可以使用”附送贈品”的技巧來促進銷售並吸引新的常規買家。 B2B戰略需要專注於物有所值,並幫助客戶在經濟衰退期間取得成功。你亦可送贈合適的印刷推廣禮品給你的客户。
4.照顧你的員工
員工是企業內最重要的資產。在經濟衰退期間,特別是企業必須作出一些艱難的商業決定時,會導致員工士氣下降,因此你需要善待員工並展示你對他們的重視程度。原因是通常為員工投入1元(提高生產力,降低招聘成本和其他因素)你可獲得50元的回報。
例如透過為團隊活動中每人訂製各自尺寸的個性化T恤,可以表明你很在意並專注於他們業務上的成功。
5.注重基礎
你在照顧客戶和員工的同時,你也需要專注於公司的營運狀况,保持建全的現金流和預算(對於小型企業),並確保你仍在管理成本,均非常重要。減少庫存,消除倉儲成本,並盡可能保持利潤率健康。你還需要維護自己的聲譽,繼續做好企業社會責任。如果在艱難時期放棄這些原則,那麼即使在市道變好後再做亦不能抵消你沒有盡的責任。因此,請繼續專注於以合乎道德的方式採購促銷商品,並控制浪費。
希望這些策略能為你帶來一些思考。過去十多年來,BrandHK一直為客戶提供幫助,以幫助他們吸引新客戶,答謝忠實客戶並激勵員工。

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