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 Home » Market Insights: 促銷產品作為營銷策略的一部分
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Top marketing trends for a brighter 2021
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促銷產品作為營銷策略的一部分

促銷產品作為營銷策略的一部分

促銷產品對公司營銷活動極其積極正面的影響是眾所周知。但在有限營銷預算下,獲得最大投資回報至關重要。如果您還未決定將公司禮品整合到您的營銷計劃的最佳方式,考慮一下這些獨特且有預算意識的策略。

產品生命
如果您的預算很緊張,挑選一款週期長的產品,是一個很好的用來延長在未來幾年的市場影響力的方式。忘掉筆記本、瓶裝水和其他一次性促銷物品吧。相反,考慮一下在未來幾年都可以用得上的高質量杯子或鼠標墊。

行走的廣告牌
向客戶提供公司服裝可能是一種昂貴的策略,但不一定有效,因為很多人不願意穿印有公司標誌的衣服。給您的員工穿就不同。員工可能是您最大的品牌代言人,他們也不太可能扔掉公司的好東西。考慮為您的員工提供T恤衫、馬球衫、帽子甚至雨傘,他們會很自豪地穿上。一定要詢問一下同事,看看哪種產品最合適。
與人接觸
為了從您的公司禮品消費中獲得最大收益,要確保禮品是由您自己或您的員工親自分發。禮品對心理的影響意味著客戶會很自然地傾聽您的推銷,給您一個公平的機會,僅僅因為他們覺得自己在某種程度上進行獲取禮品的回報。
考慮用戶
認真考慮一下誰將會使用這份禮品。正確的禮品取決於收禮人。作為一家飲料公司,當開瓶器更合適的時候,您不會給客戶送鼠標墊。同樣,您也不會給人力資源經理送開瓶器。
選擇一件能提現您價值觀的禮品
頂級律師事務所不應該給客戶或員工廉價塑料筆。同樣,慈善街道推廣也不應該發放超過港幣300元的雕刻筆來募集捐款。重要的是要考慮您的選擇對於公司是有正面還是負面的影響。

一些高質量的禮品比許多低成本禮品更有效。這聽起來很明顯,但卻經常被忽視。還有,記住,任何禮品的價值都可以通過良好的包裝大大提高。包裝精美的禮品的感知價值比您想象的要高很多。

把您的信息變成現實
促銷產品之所以如此強大,是因為它們是實實在在的,經久耐用的:客戶可以把您的營銷信息握在手中。一些最好的宣傳活動以一種有趣且娛樂的方式將禮品和信息聯繫起來:雨傘和“我們罩著你”。所以,不要在最後才給您的促銷禮品貼上標籤:提前計劃,這樣就可以讓它們成為活動的核心部分。

如果您正在為活動選擇合適的產品犯難,請隨時給我們留言。我們團隊有幾十年經驗,可以幫助您選擇合適的產品!

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