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VIP尊貴客戶企業禮品

VIP尊貴客戶企業禮品

與公司的高層員工建立關係是一項重要的投資,跟吸引卓越人才在您的公司是同樣重要。新型冠狀病毒肆虐,見面變得非常困難,各類型的企業需要尋找新的方法與尊貴客戶維持和建立長遠及穩定的關係。企業禮品一向是與客戶建立關係的良好策略,但是您該如何選擇適合的禮品?怎樣以這些企業禮品為您的公司帶來最大的回報?
以下是幾項建議,讓您可以選擇最有效的VIP禮品。我會以客戶為文章的中心,但是您可以應用同樣的原則在公司員工身上。
為什麼要給尊貴客戶送禮物?
一份企業禮品能夠讓您的品牌更受客戶歡迎,亦可以大大地提高客戶的忠誠度和增加收入。行為經濟學家Daniel Kahneman是一個諾貝爾得獎者,他提出:我們的本能反應是一個為了簡化複雜問題的大膽行為。想像一下,當您要租一個新地方的時候,有一連串的問題會洶湧而至並影響您的情緒,例如您有多喜歡那個區域;當天的天氣;您有多信任中介人等等的考慮和問題。這就正如很多產品和服務都是由不同因素組合而成,因此,比較不同的供應商變得非常困難。各種因素,例如單據的設計、送貨的可靠程度,以及營業員的可信性等等都能影響客戶對於「價格」的看法。
如果您跟供應商有一個正面和緊密的關係,而該供應商與其他公司的各部份相若,您一般會傾向選擇跟您有關係的供應商。又或者,如果您喜歡那個客戶營業員,您會喜歡跟他們聊天以及聽他們講解最新的服務和產品,您亦會傾向使用他的產品。
VIP禮物是與客戶建立關係的必要原素。而且,如果客人喜歡和重視那份禮物的話,他們會有更大機會繼續使用或購買您的品牌產品和服務,亦可以增加品牌的知名度。超過¾的高級行政人員對於送禮物給他們的公司品牌有非常正面的印象。
他們重視什麼?
很多人在送禮的時候都會思前想後:送禮的對象喜歡什麼呢?這份禮物跟他們的品味相符嗎?如果我給他們送這個禮物的話,他們會對我有什麼印象呢?
企業禮品的重要性在於其壽命。如果您選擇對的禮品,客戶將會長期使用他們(研究顯示,客戶一般會保存品牌禮品大概六至九個月)因此,您應該要找到適合的禮品。
比起推廣贈品, VIP禮品是更大的投資,因為它們的質素比較高,而且價錢並不是唯一的考慮。我對於產品選擇的三個建議是:

  1. 客戶會使用禮品嗎?如果客戶覺得產品是高質素並且可使用的,他們會把禮物保留和使用。可以嘗試考慮客戶的生活模式及他們會遇到的問題,例如經常出差的員工和遠距離工作人員一般需要攜帶電腦和其它裝置到不同的地方,而且需要保持所有裝置的電源充足。

  2. 禮品跟您的品牌形象配合嗎?如果您的品牌比較正經和嚴肅,那您應該選擇比較正經的禮物去加強您的品牌形象。有噱頭的和比較輕佻的禮物可能不適合您的品牌。

  3. 禮物的質量好嗎?產品的品質需要與您的品牌和客戶迎合。客戶非常重視禮品的質量。您並不需要一個用金造的旅行萬用插,它只需要有精美的外型和足夠的功能。如果您希望知道產品的質量,您可以索取產品樣本。

  4. Crystal Champagne Glasses (pair) »
    Crystal Champagne Glasses (pair)
    Crystal Red Wine Glasses (pair) »
    Crystal Red Wine Glasses (pair)
    Whisky Glass Set »
    Whisky Glass Set

    如何送贈禮品?
    第一印象非常重要!若您已經選擇了最適合的企業禮品,現在您要考慮如何送贈給您的客戶。一般來說,面對面的把禮品親手交給客戶是最好的方法。不過,這些日子我們未必能夠見面,所以您可以把禮物包裝好,然後附上一張心意字條,郵寄給您的客戶。這樣,您以與客戶建立一個個人的關係。
    Milton Desktop Gift Set »
    Milton Desktop Gift Set
    Arnoldo Golf Tee Set »
    Arnoldo Golf Tee Set
    ImpactPLUS Gift Set »
    ImpactPLUS Gift Set
    Senator Gift Set »
    Senator Gift Set

    讓您的禮品值得期待
    當我在倫敦工作的時候,我的公司每年都會送同樣款式的記事本給他們的VIP客戶,而每一份禮物都會伴隨着一張由營業團隊或高級職員寫的心意卡。那些記事本成為了一個非常有價值的傳統。每一年,我們的客戶都希望收到我們公司送出的記事本。因此,我們的客戶都是非常忠誠、投入,而且非常重視這份年度禮品的。
    您並不需要每一次都選擇新的禮物,只要它們的質量好,而且符合您的品牌形象,這樣就足夠。
    Cross Townsend Lustrous Chrome »
    Cross Townsend Lustrous Chrome
    Parker IM Ball Pen »
    Parker IM Ball Pen
    Cross Townsend Platinum Plated Pen »
    Cross Townsend Platinum Plated Pen
    Cross Classic Century 10k rolled gold pen »
    Cross Classic Century 10k rolled gold pen


Market Insights

Why are Personalised USBs still so Popular?
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In the age of cloud computing, personalised USB memory drives are still one of the most popular corporate gifts. Here`s why!...

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COVID Welfare Packs
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What Our Customers Say

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

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