BrandHK Home
Corporate Gift Hot Picks for
Recycled Plastics
 | 
🌳Chili Carbon Neutral Gifts
 | 
Travel
疫境同行 ・送暖禮品

疫境同行 ・送暖禮品

建立一個客戶喜愛的品牌能夠讓您從每一個顧客身上獲得超過280%的盈利。這確實是一個相當不錯的投資回報率。
研究背景和結果
在2018年,一間專門處理客戶關係的中介公司進行了一項研究 —- 關於情感連結對消費的影響,以及100,000名顧客對零售品牌忠誠的持續度,結果顯示客戶與品牌的關係是非常之重要。
「滿意的客戶」每年平均花費275美元於一個品牌,忠於品牌平均是3.4年;「情感上連結的客戶」每年則會花費699美元和忠於品牌長達5.1年。由此,客戶對品牌情感上的投入可以帶來理想的回報率,每個客戶的消費增長由935美元升至3565美元 (280%的升幅)。
不限於「滿意的客戶
市場營銷人員都知道品牌不僅是一個商標, 而是包括客戶和雇主對於公司的想法、感受和情感;再說是品牌的產品和其象徵性等。建立一群滿意的客戶是最基本的做法;不但如此,您的目標更應該要鞏固客戶對品牌的忠誠度和委身程度。
想像在一間咖啡店,在您第一次光顧的時候,店員以親切有禮的態度送上一杯香濃的咖啡,離開時必定會感到非常滿意。在您第二次光顧的時候,店員記得您之前點過的咖啡,這一刻您開始跟咖啡店建立了關係。慢慢地,每當走進此咖啡店,您會與店員閑聊,或會了解彼此丁點兒。店員可能留意到您的心情和狀態,而您亦會留意到他的。如此,情感上的連結就逐漸地建立了。
當我們不能聚首一堂
咖啡店能夠輕易與客人建立情感上的連結,因為彼此有面對面的接觸和溝通。可惜,不是每一種企業以直接面客的模式,有時候,企業與客戶的接觸比較局限。例如,提供線上客戶服務或者每年繳費服務的模式;再者,您沒有實物產品讓客戶時常記得您的服務。
由於新冠肺炎的影響,午餐聚會和實體會議已經不能再進行,因此我們需要更聰明的方法來建立與客戶的關係和情感上的連結。
以品牌禮品來分享愛和溫暖
有心思的品牌禮品可以幫助您跟客戶建立情感上的連結。
當您在選擇禮品的時候可以考慮以下三個元素:

  1. 禮品的接收者
    首要考慮接收者的性別、年齡、工作崗位、文化/種族、生活模式、所在地點和其他有關資料等等。他們重視什麼? 他們喜歡什麼優質的產品?什麼產品會符合他們的生活模式?

  2. 禮品的實用性
    企業禮品的實用性為客戶帶來更高的價值 , 因為禮品是重複使用,您的品牌將更容易被看見。因此,高實用性的廣告筆一直是禮品界的巨星,只要僅記選擇合適的禮品。

  3. 禮品與推廣活動的配搭
    禮品適合您的品牌嗎?它跟您所要宣傳的信息配搭嗎?金融服務行業的客戶比較重視信任和誠信度;而零售年輕產品的品牌則比較在意產品的創意和入流程度。


公司與客戶的美好關係從此展開
當您每次送贈禮品的同時,可以考慮非常重要的三個階段,協助您與客戶鞏固彼此的關係。

  1. 喜悅的一刻
    客戶與企業禮品的關係由送出禮品的一刻開始,因此,您必要營造一個難忘的時刻,讓客戶因為收到禮品而感到驚喜和充滿期待。精美的包裝、禮盒和加注其他設計元素等,或會增加禮品成本,郤能把一支平平無奇的廣告筆轉變為一份充滿驚喜的「生日禮物」。

  2. 建立關係
    禮品的質量和實用性非常重要。如果您選擇美觀而實用的禮品,很多客戶因看到您的商標和信息而對您的品牌產生好感,每當使用,與你的品牌的產生連結。因此,廣告筆帶來的成效遠超過氾濫式的電子郵件廣告。

  3. 分離
    每一樣東西總會被淘汰,正如宣傳禮品的壽命便取決於該產品質量和個人的選擇。例如,塑膠筆使用期六個月、帽子九個月等等。


縱使未能見面,卻堅持送暖
在撰寫此文章的時候,幾乎所有的活動和見面會議都被取消或受限制,這樣可能減少了您跟員工和客戶建立關係的機會,但是,您更需要藉些送贈禮品以建立良好關係。BrandHK提供送貨服務給不同形式和規模的活動-服務包括包裝設計、郵寄和國際物流。

More: Market Insights

Explainer: Hong Kong`s Single Use Plastic Ban
Explainer: Hong Kong`s Single Use Plastic Ban
4 Positive Ways to Use Your Budget
4 Positive Ways to Use Your Budget
The Importance of Lunar New Year Gifting
The Importance of Lunar New Year Gifting
Introducing BrandHK Express
Introducing BrandHK Express
Happy Labour Day! 8 Ideas for rewarding your team
Happy Labour Day! 8 Ideas for rewarding your team
Battle of the Drinkware: CALYPSO vs S`WELL
Battle of the Drinkware: CALYPSO vs S`WELL
The Dragon Boat Festival Returns to Hong Kong! 6 Tips to Make a Big Splash!
The Dragon Boat Festival Returns to Hong Kong! 6 Tips to Make a Big Splash!
RUGBY SEVENS SPECIAL: 5 Key Tips to Maximise Your Marketing During Sporting Events
RUGBY SEVENS SPECIAL: 5 Key Tips to Maximise Your Marketing During Sporting Events
10 Gift Ideas to Promote Your Brand to Tech Professionals in 2023
10 Gift Ideas to Promote Your Brand to Tech Professionals in 2023
Express Branded Event Merchandise
Express Branded Event Merchandise
Environment: Printed Pens vs Digital Advertising CO2 Comparison
Environment: Printed Pens vs Digital Advertising CO2 Comparison
Corporate Event Clothing
Corporate Event Clothing
Print Umbrellas are Better than Digital Advertising? Yes they are!
Print Umbrellas are Better than Digital Advertising? Yes they are!
Branded Notebooks are Amazing Value
Branded Notebooks are Amazing Value
Why are Personalised USBs still so Popular?
Why are Personalised USBs still so Popular?
Ditch the Plastic! What is Eco-Friendly Wheat Straw?
Ditch the Plastic! What is Eco-Friendly Wheat Straw?
WFH! Working From Home Essentials
WFH! Working From Home Essentials
COVID Welfare Packs
COVID Welfare Packs
The 6 Hottest Corporate Gifting Trends of 2022
The 6 Hottest Corporate Gifting Trends of 2022
How Should I Maximise My Marketing Budget?
How Should I Maximise My Marketing Budget?
Choosing Corporate Gifts for VIPs
Choosing Corporate Gifts for VIPs
Love in the Age of Covid
Love in the Age of Covid
Beat the second wave: COVID-19 products
Beat the second wave: COVID-19 products
Got the message? Desktop promotional marketing for staff
Got the message? Desktop promotional marketing for staff
ENERGISE! Help customers and staff smash their fitness goals
ENERGISE! Help customers and staff smash their fitness goals
3 Top Tips for Going Green with Corporate Gifts
3 Top Tips for Going Green with Corporate Gifts
5 strategies for dealing with the downturn in your business!
5 strategies for dealing with the downturn in your business!
Four ways to maximise your marketing budget
Four ways to maximise your marketing budget
Top 4 really useful promotional items for business travelers
Top 4 really useful promotional items for business travelers
Promotional products as part of your marketing strategy
Promotional products as part of your marketing strategy
HASHTAG impact - drive social media engagement with corporate gifts
HASHTAG impact - drive social media engagement with corporate gifts
5 best desktop corporate gifts for 2019
5 best desktop corporate gifts for 2019
Staff Rewards: motivating your top performers
Staff Rewards: motivating your top performers
Graduate recruitment fairs: 3 ways to attract the best and the brightest
Graduate recruitment fairs: 3 ways to attract the best and the brightest
Explainer: Hong Kong`s Single Use Plastic Ban
Explainer: Hong Kong`s Single Use Plastic Ban

Hong Kong`s new Product Eco-responsibility Ordinance comes into force on 22 April 2024 and aims to significantly reduce single-use plastics that end up polluting the planet. What is it and how will it...

CLICK HERE »
4 Positive Ways to Use Your Budget
4 Positive Ways to Use Your Budget

As the financial year draws to a close, many of us scramble to find effective ways to use our remaining budget. Here are 4 ways you can use that budget intelligently....

CLICK HERE »
The Importance of Lunar New Year Gifting
The Importance of Lunar New Year Gifting

Why Lunar New Year is and important time to give corporate gifts to customers and staff...

CLICK HERE »
Introducing BrandHK Express
Introducing BrandHK Express

High quality personalised corporate gifts, ready for your event or promotion in JUST 7 DAYS!...

CLICK HERE »

What Our Customers Say

Just wanted to email you in person and commend the work put in by Mr. Raymond Cheng. He is an exceptional salesperson & managed to help us very well. All the employees at my company LOVED the merch!

- Senior Business Development Manager, TOPO

Nice company, nice staff, nice products and nice service. Products are popular among our global customers. Very happy to cooperate with such a great team!

- Microchip Technology Hong Kong

I really enjoyed the experience with BrandHK.

- Senior Marketing Manager, Fresenius Kabi

The team is friendly and professional, and always respond quick on my requests and queries.

- Edwards Lifesciences

Really outstanding customer service which absolutely exceeded expectations. Super responsive and helpful all the way through.

- Jonathan, The Hong Kong Legal Walk

BIG Brands Work with BrandHK

AWA Hong Kong
Bostik
CISCO
China Daily
Carlsberg
BASF
ANZ
Clarius
Clifford Chance

Contact Us


  Need help? Contact our Sales Team!

  +852 2516 7944

  sales@brandhk.com

WhatsApp   WhatsApp


Unit D 9/F Central House
270-276 Queens Road Central
Central
Hong Kong

WhatsApp
LinkedIn
Instagram
Facebook
Visa
Mastercard
AMEX
PayPal

Terms and Conditions »

Prices are exclusive of setup, delivery and taxes. No taxes are applied in Hong Kong. Please note that lead times are exclusive of delivery or shipping time.
Prices and specifications are subject to change without prior notice.

© Copyright Asia Promotions Direct Ltd